Lifecycle Nudges Playbook

This workbook covers all the relevant aspects to design, orchestrate, and iterate lifecycle nudges across channels so more users reach Aha! fast, adopt key behaviors, form habits, expand, and recover when they lapse.

🎯 Why Lifecycle Nudges Matter

• 60–80% of signups often drop after day one.
• Smart nudges bring them back before they churn for good.
• Nudges work best when behavior-triggered and tied to the Aha Moment — not when they’re generic or spammy.

🔓 Goal: The right prompt, to the right user, in the right moment, with the lightest effort—from first Aha! to habit and beyond.