Onboarding Friction Playbook

This workbook covers all the relevant aspects to identify, quantify, and remove onboarding friction so new users reach value fast and activate reliably.

🎯 Why Onboarding Friction Matters

• Onboarding is the bridge between signup and first value.
• Friction here creates drop-off before activation.
• Minimizing obstacles → more users experience the “Aha Moment” → higher activation & retention.

🔓 Goal: Reduce time-to-value, increase first-session success, and move more users to activation—without adding complexity.